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1.)  I used my sunglasses because I use them everyday. I wanted to capture in my advertisement why i wear sunglasses.

2.) My "big idea" was to create a clear, clean, crisp, ad with very little text that got my point across and made it clear.  I wanted a simple but powerful; advertisement. I feel that I achieved just that with the minimal but powerful text and the moody color and overall feel of the image.

3.) I used a gray color scheme and used defused lighting with a reflector to soften the light and get rid of reflections in the lenses.